flyExclusive Names Coco Gauff Face of Its Fleet in Multi-Year Private Aviation Partnership
Why It MattersFractional and charter operators are increasingly pairing with high-profile athletes for brand reach, using celebrity endorsements to differentiate owned-and-operated fleets in a crowded premium travel market.
flyExclusive has made tennis player Coco Gauff the face of its fleet in a multi-year partnership. The company's owned-and-operated fleet becomes the official private-aviation solution for Gauff, her family and her team as they travel between tournaments. Jetset magazine interviewed Gauff aboard a parked flyExclusive Challenger 350.
Gauff, now 22, is a two-time Grand Slam champion, having won the U.S. Open in 2023 and Roland-Garros in 2025. She first drew global attention in July 2019, when, as a 15-year-old qualifier ranked 313th in the world, she beat Venus Williams at Wimbledon. She has topped Forbes' list of the best-paid women in sport for two straight years and carried the US flag alongside LeBron James at the Paris Olympics.
Gauff said the appeal of flying with flyExclusive is not only speed but also comfort and rest, noting that shorter travel time lets her stay rested and sometimes multitask. She cited the level of care, attention to detail and personal care from staff on each trip, and said that almost every tournament she travels with a parent or a close team.
flyExclusive was founded in 2015 in Kinston, North Carolina, by Founder, Chairman and CEO Jim Segrave, who built an aviation company, sold it to Delta in 2010 and served inside its private-jet operation before returning after his noncompete expired.
Off the court, Gauff left her longtime representation in 2025 and established Coco Gauff Enterprises with WME. Her first two iRoc Media Group executive-produced documentary projects, Serve: Fashion & Tennis and The Zina Effect, premiered on the Tennis Channel this summer. She also launched The Coco Gauff Foundation, which focuses on empowering youth, supporting education and refurbishing public tennis courts. Her sponsors include New Balance, which gave her a signature shoe, and Rolex.
