Classic Vacations Launches Luxury Experiences Program With Private Jet Charter Bookings for Travel Advisors
Why It MattersLuxury travel distributors are folding private aviation into advisor-sold packages, giving charter brokers and operators a new indirect sales route through the travel-advisor channel.
Classic Vacations, a San Jose-based US luxury travel company, announced on November 11, 2026 the launch of Luxury Experiences, a new program that for the first time includes private jet charter bookings alongside exclusive villas, customized African safaris and expedition travel. It gives travel advisors access to a broader range of high-end arrangements, supported by dedicated destination specialists who coordinate complex itineraries across multiple countries.
The program is led by Jon Bennett, the company's recently appointed Global Head of Luxury Experiences, who has more than 26 years of industry experience and previously held senior luxury travel positions at Abercrombie & Kent, where he led luxury travel operations in the United Kingdom, Italy and Croatia. The team also includes Laura Demaria, based in Europe, and Liesel van der Rheede, based in South Africa. A team of Destination Experience Managers works alongside existing reservation agents to design itineraries, identify suppliers and coordinate arrangements.
Advisors can request private aircraft arrangements through the program. Classic Vacations has not announced specific charter aircraft, fixed private jet routes or published starting prices; each booking is built around the traveler's requirements, and costs depend on destinations, suppliers, accommodation and travel arrangements. Advisors access the program through the Classic Vacations website or their existing reservations contacts, keep their client relationships, and Classic Vacations manages supplier coordination, reservations and payments. Founded as Classic Hawaii in 1978, the company is part of travel distribution group TBO.
