FlyExclusive President Promotes MRO Services in Social Media Campaign as Revenue Grows

FlyExclusive president Matt Lesmeister, who recently moved from chief operating officer to president of maintenance, is promoting the company's MRO services through a new social media campaign built around short video vignettes filmed alongside the company's technicians.

In the campaign, Lesmeister highlights FlyExclusive's capabilities across aircraft painting, routine maintenance, Wi-Fi upgrades, avionics installation, AOG (aircraft on ground) work, and interior work.

The push comes as FlyExclusive's MRO revenues rose from $2.9 million to $4.4 million in its most recently reported quarter. The company says it aims to further grow its MRO business. FlyExclusive is also expanding its campus in Kinston, North Carolina, following a $30 million state grant.

Operators that already run maintenance shops to support their own charter and fractional fleets are increasingly positioning that capacity as a revenue line in its own right, rather than treating it purely as an internal cost center. Putting a senior executive's name and face on a marketing campaign signals that the company sees MRO as a business to be sold externally, not just a function to be managed.

For the charter and MRO segment broadly, this kind of push works only if shop capacity, technician staffing, and facility footprint scale together — a campus expansion backed by a state grant is the kind of underlying investment that makes outside MRO revenue growth credible rather than just a marketing claim.

What happens to quarterly MRO revenue in subsequent reporting periods, and whether the Kinston campus expansion translates into added hangar or shop capacity, will show whether this is a durable second revenue stream or a short-term promotional push.