Privé Unveils Invitation-Only Private Aviation Concept, With First Showcase in Hong Kong in November 2026
Why It MattersThe format shows private aviation marketing shifting from aircraft displays and trade networking toward curated, invitation-only access to wealthy buyers through luxury, design and cultural channels.
Privé has unveiled an invitation-only private aviation concept that links aircraft, luxury brands and curated cultural experiences. Hong Kong has been selected to host its first showcase in November 2026. The initiative was revealed during Monaco Yacht Show 2026 and is designed to bring together private aircraft manufacturers, owners, family offices and luxury partners through a series of events in established wealth centres.
Rather than focusing on aircraft displays or conventional business aviation networking, Privé aims to connect private flying with craftsmanship, design, gastronomy, hospitality and culture. Attendance will be restricted to invited guests, with each edition built around a limited selection of aircraft and a curated audience. The Monaco launch was organised in partnership with Informa Prestige and marks the start of Privé's planned international programme.
After the Hong Kong showcase, the initiative is expected to expand in 2027 to Geneva, St Moritz and the Riviera. The programme will involve collaboration with organisations behind events including Monaco Yacht Show, BOAT International, Art Monte-Carlo and Top Marques, and each edition will be tailored to the destination's character and audience rather than following a standardised event format.
Tim Hawes, managing director of InD, said the concept was developed around the relationship between private aviation and wider luxury interests. "Our ambition is not to create something defined by scale, but by the quality of who and what we bring together," Hawes said. Privé is aimed at individuals, aircraft owners, family offices, private aviation clients and luxury partners.
