evoJets VP Kate Morello: Private Jet Flights Hit 3.9 Million in 2025 as Industry Shifts Toward Tech-Driven Access

Private aviation recorded 3.9 million jet flights in 2025, a 4% increase from the prior year, according to Kate Morello, VP of Enterprise Sales and Partnerships at evoJets. Morello says the industry has moved beyond its traditional binary of whole ownership and fractional ownership, with on-demand charter and frequent-flyer membership programs now opening the market to a broader range of travelers.

Morello argues that despite the sector's reputation for luxury service, the actual customer experience has long been hampered by manual, time-consuming processes — phone calls and email chains for basic tasks such as route confirmation, pricing and booking. She attributes this to an industry-wide reluctance to invest in technology, noting that most operators considered legacy models to be adequate.

evoJets has responded by building proprietary technology, including a new website, a mobile app, an in-house enterprise resource planning system and B2B SaaS tools, drawing on more than 20 years of operational data. Customers can now complete a full booking through the app without human assistance, with access to a route-and-date cost calculator, guaranteed pricing, instant booking on select routes and integrated add-ons such as catering and ground transportation.

Morello emphasizes that technology investment must be paired with personalized service, saying clients want instant information and seamless booking but also expect to reach a real, often consistent, person when needed. "Trust is one of the only durable differentiators in an industry as competitive as ours," she said. On building and launching in-house technology, she advises accumulating as much data as possible and cautions that persuading customers to adopt new products is frequently harder than building them; evoJets overcame initial resistance to its app through hands-on walk-throughs demonstrating the platform's features end to end.

This account reflects a broader shift in private aviation away from a strict ownership-versus-fractional choice and toward access models — on-demand charter and membership programs — layered with self-service technology. The pattern matters because it changes who can participate in the market, not just how existing buyers transact.

Charter and membership platforms operate on volume and repeat bookings, so the economics favor whoever can cut the manual steps — route confirmation, pricing, booking — that historically consumed staff time on both sides of a transaction. Guaranteed pricing and instant booking on select routes reduce friction for the operator as much as for the flyer, which is why evoJets built its own ERP and booking stack rather than buying off-the-shelf tools.

The open question Morello herself raises is adoption, not capability: building the technology was evidently less difficult than getting customers to use it, which is why the company turned to hands-on walk-throughs rather than relying on the app alone. Whether other operators can replicate that combination of self-service tools and accessible human contact — without one undermining the other — will determine how much of the 3.9 million flights figure shifts toward tech-enabled booking in coming years.