Off The Ground Marketing Launches Aerospace and Advanced Air Mobility Practice and B2B Playbook
Why It MattersSpecialist marketing support is taking shape around the compliance-heavy, procurement-driven end of aerospace, reflecting how many eVTOL and supplier companies now need tailored go-to-market structures ahead of certification.
Off The Ground Marketing, a Brisbane, Australia-based aviation marketing agency, has formalized an Aerospace and Advanced Air Mobility practice and released an open B2B playbook. The playbook is aimed at OEMs, Tier 1 and Tier 2 suppliers, defense contractors and pre-revenue eVTOL startups operating in procurement-driven markets. It is structured as a reference for enterprise B2B lead generation teams and marketing leads, and it addresses the regulatory and compliance constraints that shape aerospace and defense marketing, including ITAR, EAR and CMMC requirements.
The document outlines account-based marketing frameworks for OEM and supplier relationships, where purchasing authority is spread across engineering, procurement, legal and executive stakeholders. It also covers pre-revenue investor communications for eVTOL and urban air mobility programs, including sequencing around vertiport infrastructure milestones and certification events. A dedicated section sets out a staged communications strategy for eVTOL programs, from pre-revenue development through type certification and initial commercial operations, with venture and strategic investors as the early audience, followed by airport and vertiport operators, regulators and eventual commercial customers. For defense contractors, the playbook notes that ITAR and EAR constraints limit certain digital distribution and content syndication approaches common in other B2B verticals.
Joey Pehrson, a commercial helicopter pilot and Grade 2 flight instructor who leads the practice, said aerospace and defense buyers respond to certification context and procurement reality, and that FAA or EASA certification milestones or a supplier's CMMC compliance are the signals that move procurement conversations forward. The new practice extends the agency's formal service structure beyond its existing coverage of flight schools, charter and Part 135 operators, aircraft management companies, drone and UAV operators, and MRO providers.
