PLS Aviation Partners With Luxury Travel Design House Atelier Curioso
Why It MattersCharter brokers are teaming with luxury travel designers to sell whole itineraries instead of flights alone, as clients leaving commercial flying meet a private aviation market that has grown crowded.
PLS Aviation, a private aviation brokerage and advisory firm, has announced a strategic partnership with Atelier Curioso, a design house of travel that creates ultra-bespoke journeys for travelers worldwide. PLS Aviation clients gain access to Atelier Curioso's expertise in customized itineraries, luxury accommodations, destination logistics and exclusive experiences, while Atelier Curioso clients can use PLS Aviation's private charter brokerage and advisory services.
Jim Pyne, founder and CEO of PLS Aviation, said the partnership lets the company extend its service beyond the aircraft to the entire journey. Jessica Manley, founder of Atelier Curioso, said many of the firm's clients are moving away from commercial flights and that the private aviation market has become crowded and hard to navigate.
Pyne co-founded Wheels Up in 2014, and the company went public in 2021; he founded PLS Aviation in 2024. The Tampa-based firm provides on-demand charter brokerage, aircraft sourcing and acquisition advisory, safety-focused charter solutions and 24/7 client support, without membership fees or long-term commitments. It serves individuals, families, corporate executives, professional athletes and organizations worldwide.
PLS Aviation describes the partnership as part of its strategy of building relationships with complementary luxury service providers while maintaining its focus on safety, flexibility, value and personalized client service.
