Lexus Launches 'Lexus Flight' Helicopter Service Using Leonardo AW169
Why It MattersThe move signals automotive brands extending into business aviation-adjacent luxury travel, potentially widening demand for helicopter charter beyond traditional operators.
Lexus has introduced a helicopter service branded 'Lexus Flight', part of a luxury travel initiative that also includes the LS Concept six-wheeled car and the LY680 yacht. The service uses the Leonardo AW169, an Italian-manufactured twin-engine helicopter powered by two Pratt & Whitney Canada PW210A1 turboshaft engines, with a seven-seat capacity, a 785 km range, and a cruising speed of 267 km/h, with onboard entertainment in the cabin.
Lexus frames the initiative under the motto "Discover – Imitate No One," positioning the helicopter service as part of a broader effort to present travel time as an enriching experience rather than merely a means of reaching a destination.
