Samson Sky Hires Italian Designer Luigi Memola of EPTA Design for Switchblade Flying Car Interior
Why It MattersBringing in a carmaker-pedigree design studio shows roadable-aircraft developers competing on cabin refinement and brand identity, not just performance, as they court buyers who expect automotive comfort at an accessible price.
What happened
Samson Sky has enlisted Italian automotive designer Luigi Memola to develop the interior design of its Switchblade Flying Car, a roadable aircraft. Memola is Founder and Head of Design at EPTA Design, whose team is internationally recognised for its work with automotive brands including Alfa Romeo and Automobili Estrema.
EPTA Design has been tasked with creating a cabin environment suitable for both right- and left-hand drive markets, aiming for global appeal while maintaining the Switchblade's commitment to accessibility and affordability. Samson Sky says the enhanced level of refinement and comfort will complement the aircraft's performance-focused character without compromising its value proposition.
Sam Bousfield, Founder and CEO of Samson Sky, said Memola is helping define the essence of the vehicle and establish its visual DNA. Memola said designing for a vehicle that transitions between road and air requires rethinking traditional approaches.
Besides leading EPTA Design, Memola has taught at design institutions in Italy and Singapore, delivering masterclasses and seminars to students and industry professionals. He is also a kitesurfer, skydiver and aviation enthusiast.
Industry impact & what to watch
Commissioning a studio whose reference clients are automotive brands signals where Samson Sky sees the competition for roadable aircraft buyers: a vehicle that must feel at home on the road as well as in the air. Designing one cabin for both right- and left-hand drive markets points to an ambition to sell across regions from the outset, which puts interior ergonomics and finish alongside performance in the purchase decision.
The stated aim of pairing greater refinement with affordability is a tension that every low-volume aircraft maker faces, since cabin materials and trim add cost in a segment where price is part of the pitch. How the interior evolves from concept to finished product will show whether that balance holds.
The next milestone worth following is the first public look at the redesigned cabin, which would let buyers judge the result against the accessibility and value claims Samson Sky has made.
